How to be an Information Professional in a Web 2.0 World

Web 2.0 librarian is a librarian who has become comfortable and proficient at applying and using Web 2.0 technologies in their work space. They have integrated social software into the workspace to help communicate, collaborate and deliver a more up to date service. They seek out their users and endeavour to deliver the information their users require in various social formats.

Being  an information professional in a Web 2.0 world, requires the individual to be adaptable, flexible and an active and interested learner. Being current with new technologies and up to date with changes to these technologies requires an investment into their own personal and professional development. They need to be able to communicate and collaborate, be agents of change and new ideas. They must be confident and proactive to initiate change and innovative in their involvement.

Proficiency in computer skills is an advantage, but an open approach to many of the social software platforms can result in great beneficial growth, for a service and self-learning.

Awareness of the needs and requirements of both the organisation and the users is paramount. Change can often be met with fear, criticism and apathy. It is important therefore for the information professional to be very open and engage all in different conversations and levels of involvement in the use and application of new technologies. Targeting groups rather than individuals is always helpful and earns greater success, if the technology is useful and works well, people will be happy to be connected and collaborating.

The information professional in the Web 2.0 world must maintain professional lifelong learning but also apply that learning to new technologies and all they offer. They must maintain a user focus, be collaborative and part of a strong team. Be a tireless communicator, educator and proponent of new technologies, but with this also carry valuable traits of being adaptable, flexible, creative, proactive, resilient and persistent.

It is an exciting and ever changing world in Web 2.0, and if approached with these traits and much enthusiasm great things can be achieved, with and for all.

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Website Design and Libraries

1.10 Top Tips for Website Design:web search

  1. Website Design – Eye catching ,strong bold graphics
  2. Navigation  – Easy to use ,east to find and accessible ,easy to follow and move between different pages
  3. Images and Visual Aids –Use full impact of visual applications. Use of Pictures and images/graphics/bight ,vivid colours where applicable .Symbols and Icons to help navigate through pages
  4. Mobile Friendly – make web page compatible for use on a mobile deviceand for different web browsers make a structured version that works well on mobile application…so not scrolling through a lot of pages.
  5. Search Box accessible on every page
  6. Links to Social media; Facebook/twitter etc.
  7. Interaction
  8. Ask ? query and question space. Feedback possible
  9. Ability to search catalogue as a non-member and access membership as required
  10. Up to Date and all links work

2.The Library I have chosen to evaluate for this question, is my local public library ;The Mornington Library, part of the Mornington Peninsula Shire Libraries. Which is comprised of four branches and 1 Mobile for the Mornington Peninsula Shire in Victoria. Interestingly enough this website was only updated and refurbished as of October 2013,so it is fairly new and quite refreshing from the original quite static design of old. Given its recent change, it would also be hoped the design lives up to many of the outlined features above.

The Mornington Peninsula Library: Our Library   logo

The Peninsula Shire were very happy with the new website, they made a You Tube video to advertise its launch

Our Library You Tube       our library

The website is well designed and fits all of the criteria and fulfils many more. It is well laid out in an easy read format, in bold, but not too graphic design and colour. There is a large user base of seniors as well as children and families, so I feel the layout is targeted to its intended audience. It is mobile compatible. Clearly set out with search site buttons on each pages and no fuss navigation. There is a moving sales banner to attract interest of upcoming events and interactive links. There is an Ask the Librarian, Tutor or general enquiry page and a link to each branch location and the information you require. The full catalogue is available and access to eBooks. Feedback and comment is welcomed, with a thumb up or down if the information provided was useful or not. An online booking system is available for use of computers in the branches and staff interacts with users in their book reviews. Links to social media are provided and prominent to Facebook/Twitter/YouTube and Pinterest.

The new and updated Webpages certainly seem to be trying to connect and converse with their intended audience. The added connection to Facebook and twitter etc.(not previously available).Shows the library has approached the online presence for their library in a fully comprehensive way .It is trying to reach all of its patrons and be available and accessible in the places their patrons like to access their information. The new website design ,shows a belief in user friendly access and  a belief in connection and collaboration from its patrons,can only help to further the library and its service.

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ASU Libraries: Achieving the 4C’s??

ASU certainly appear to have embraced Web 2.0 technologies and hope to achieve great things by use of these social media platforms. Their comprehensive channel on You Tube, with an outstanding range of information contained in their Library Minute videos, shows what proactive and forward thinking use of this technology can produce. It is accessible, lively, informative and appealing and most of all easy to understand, so the message and information is clearly accessed and absorbed by the viewer. This visual video format (although there is room to comment) probably leaves less likelihood of conversation than the other two platforms ASU Libraries employs. They use both Facebook and Twitter as two main social media platforms and there is a real sense of connectivity to their intended community of ASU students and staff.

The Facebook page of the University in comparison to the ASU Library Facebook page shows that although the libraries page is informative and full of useful and interesting information, it rarely moves to a collaboration and conversation platform, as the main university page does .It would seem a great platform of information, but still lacking student/staff input and collaboration, to reap the potential benefit. The 4C’s in this case are not met. Few conversations, content creation or collaboration seem to be occurring. Also the “likes”  in this case are much lower than the university page, so it would appear a lower amount of traffic is coming across the page and actively using it. There isn’t even a link from the Universities main Facebook page to the Library Facebook page, which seems an oversight.

By comparison ASU Libraries Twitter page has a much larger following, which does seem a bit more collaborative and connective. It has targeted a larger community following and conversations and collaborations are being made. As well as an informative digestive of what is on offer at the library in regards to further learning and information for staff ,students and the whole ASU community. This could possibly be a reflection of the way people wish to access news and information, in reasonable bite sized notices, before going further to research the detail they require.


ASU Libraries

ASU Libraries


News and information about ASU Libraries.

Arizona State University ·

Web 2.0 Technologies

blog facebook flikr youtube

This contains a list of some Victorian Public Libraries and their participation in Web 2.0 technologies back in 2009.The list is quite comprehensive ,using a good range of tools .Obviously ones chosen that suit the organisation ,staff and users, ranging from Blogs to Facebook to Twitter and Flikr.

RSS Feeds

RSS in simple terms means rich site summary or really simple syndication.  RSS allows users to subscribe and automatically receive web content, from information sources and sites they are interested in. They can target the content they wish to receive and it will be updated on a periodic basis, hourly, daily etc.Libraries are using RSS feeds in a variety of ways to connect with their customers, by providing information on new resources, latest blog info, new documents ,databases etc. It is a professional tool to use to share and connect social media updates with users. It does unfortunately though require an understanding by the user of how it all works!?? For some this can be the most daunting task to try and navigate the process and using and applying new tools and functions to access the information required.

10 Ways Libraries Can Use RSS

1.  Create an RSS feed for new additions to the online catalogue.

2.  Create an RSS feed tied to a library card account for hold notifications and/or overdue materials.

3.  Create an RSS feed for new programs and events posted on the library website.

4.  Create an RSS feed for the library’s electronic newsletter.

5.  Create an RSS feed for press releases and other media advisories.

6.  Create an RSS feed for library closings, including emergency closings.

7.  Create an RSS feed for library job openings.

8.  Subscribe to a few RSS feeds, such as local news websites, and share the content on the library’s website. This could be included on a page containing other local resources and local links.

9.  Subscribe to RSS feeds of interest to library customers and share the content on the customer’s personalized library webpage. Customers can choose to access selected RSS feeds, their library account information, subscription databases, and email/chat with a librarian all in one spot.

10.  Subscribe to a few professional RSS feeds and share with library staff on the library intranet.

San Diego State University Library has embraced RSS feeds to “sell “all of their items to users, new books updates under subject heading, technology updates, reference news, administration news, ILL, etc.

Both Alia and the State Library of Victoria use RSS feeds to advertise What’s on, Job vacancies  and blog updates.The Library of Congress and the New York Public Library makes great use of RSS Feeds too.



 Related Articles & References

Holvoet,K.(2006).What is RSS and how can libraries use it to improve patron service?Library Hi Tech News,23(8),32-33


I think I like the name more than the tool! One of my favourite food magazines has the same name that could be part of the problem.

An online way of tagging and storing the resources ,which are of interest or  have some importance to you. You Can connect with other peoples found resources as long as one know the secret # hashtags#.


Jazzhandsjill-uncanny resemblance!
Jazzhandsjill-uncanny resemblance!


Training in second life on Friday was a very new experience, trying to walk seemed the hardest of all…teleport…wow do it again, and even the occasional flying stint wasn’t too bad, but clunk, clunk that avatar wouldn’t move the way I wanted it too!

The applications and benefits a virtual world can hold seem quite exciting and possible, for long distance learners, disabled, disenfranchised and any other group where actual face to face learning isn’t viable. It does require a level of user knowledge and skill that may be hard to immediately grasp for many, or easy depending on level of computer competency and gamer mentality!

Spaces for learning, collaborating and conversation can be created in this virtual world, and access for all is possible. The functionality of Second Life is very good, given it is a free service and this means open access for all, which is a great advantage. Private conversations and meetings can take place while at group conferences and connections can be made across the globe to enhance personal and professional lives.

It could greatly increase access for remote study and online study, where students may require actual interaction. It can increase access for disabled and disadvantaged. Providing they have computer access. Students become connected and collaborate on their course work and it provides a sense of community. It won’t suit all but maybe an extra tool worth considering for the delivery of certain information, provided a certain amount of time is considered for learning the programme and technological issues that arise.

Is it creating more problems in a new world, instead of finding solutions that work in the here and now world?

Let’s say I’ll be keeping all options open ,and learn how to work that avatar ,easier to maintain and none of the social problems of the lesser human forms!

Assignment 1

Social networking is interconnecting humans all over the planet to share, experience ,create, observe and participate .It allows individuals to connect with like-minded people to share interests information ,advice, join groups on a professional and a social level. Users can create a profile which may or may not be similar to their own selves and converse with a wide range of people around the globe. The ease of communication and instant delivery can be greatly beneficial to information providers and business alike. Connectivity and ability to collaborate and share information and resources has enhanced many operations output and many benefits can be gained across different platforms.

The social networking technologies I use personally are Facebook ,Tumblr Instagram,Wiki and LinkedIn .I have opened accounts for Twitter(which I said I ‘d never do!) Mashable, Delicious, Flikr and WordPress for this session. I ‘m not sure how many I will maintain after the session, although I have realised I’m a visual learner and the impact of information on some of the sites is much more effective and appealing than some other forms of delivery. Second Life holds very little appeal at present(are we not supposed to live in this reality ,rather than create a new one?). I am aiming to try everything and hope to see which are beneficial and what technologies best suit which purpose and the impact and importance they have to the world of information not just now, but also in the future.

I’m really hoping to be more fluent with social networking technologies by the end of INF206.To have embraced the great positive benefits and be able to identify which tools and sites are best used for which purpose and organisation. Also to be more consciously aware of the drawbacks and flaws of this very dynamic and ever-changing environment, so I can use it constructively and positively in a professional capacity.